The Cove Rotana Resort at Ras al Khaimah is bound to be fully booked come the America’s Cup in February 2010 but it is currently getting bad press for allegedly using a picture of a beach in Dorset, England to show off its beach offerings in the UAE.The coastline and distinctive stone arch of Durdle Door in Dorset has been used on the RAK hotel’s web site and this has been noticed by a British expat searching for a weekend break.
A Rotana Hotel spokesperson said the web site was designed by an independent marketing company and was not their official website. They were taking steps to rectify the matter.
‘Any press is good press?’ This story will undoubtedly bring hits to the Cove’s website and bookings, even by the Brits.
Stop Press
Rotana Denies Image Use, AMEInfo, 16 August 2009.
On Related Sites
New Rolls-Royce—A Model to Suit Every Emirate, Experiencing the Emirates, 15 August 2009.
Branding Fujairah, Fujairah in Focus, 13 August 2009.
Dr Geoff Pound
Geoff can be contacted by email at geoffpound(at)gmail.com on Facebook and Twitter.
Ask him for details about advertizing and links on his sites.
Image: A look at the website of The Cove and a photo of Dorset’s Durdle Door.
